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<text>
<title>
(88 Elect) Taking the Pledge
</title>
<history>
TIME--The Weekly Newsmagazine--1988 Election
</history>
<article>
<source>Time Magazine</source>
<hdr>
September 5, 1988
NATION
Taking the Pledge
</hdr>
<body>
<p>The mudslinging begins as the candidates argue about patriotism
</p>
<p>Richard Stengel. Reported by David Beckwith with Bush and
Dan Goodgame with Dukakis.
</p>
<p> The issues bandied about during presidential campaigns
typically have about as much to do with running the country as
elephants and donkeys do with party platforms. Prison furloughs,
school prayer and the Indiana National Guard are not matters that
often cross a President's desk. But to campaign consultants, they
are "hot buttons," the so-called valence issues that help voters
define a candidate's character and values. So last week, while
the national debt was topping $2.5 trillion, while a growing army
of beggars wandered urban streets and America's overburdened
school systems prepared for the return of classes, the electorate
was treated to the spectacle of George Bush forcing Michael
Dukakis to debate whether elementary-school children should be
compelled to recite a loyalty oath before they rattle off their
ABC's.
</p>
<p> The Bush campaign has seized on Dukakis' veto of a 1977
Massachusetts bill requiring teachers to lead their classes in
the Pledge of Allegiance to paint the Governor as a dangerous
liberal whose concern for civil liberties would undermine
American patriotism. "Should public-school teachers be required
to lead our children in the Pledge of Allegiance?" Bush asked his
audience at the Republican Convention. "my opponent says no--but
I say yes." Then he led the crowd in reciting the pledge, a
gesture he repeated at a flag-bedecked political rally last week.
The subtext of Bush's profligate pledging was simple: "I'm more
patriotic than the other guy."
</p>
<p> Dukakis, whose campaign stops also feature generous reliance
on the Stars and Stripes, responds that patriotism means respect
for the law rather than ritual. "I can't imagine a President of
the United States who knows that a bill is unconstitutional and
proceeds to sign it anyway," he declared last week. "If the Vice
President is saying that he would sign an unconstitutional bill,
then in my judgment he is not fit to hold office." Escalating the
hyperbole, Dukakis likened Bush's stance on the pledge--to the
wanton disregard for law revealed in the Iran-contra affair:
"We've had a series of incidents in this Administration where
laws were broken or ignored, and I don't know if this is part of
a pattern." Dukakis subtext: "I'm more responsible than the other
guy."
</p>
<p> The Republicans took another side-swipe at Dukakis'
patriotism last week when Idaho Senator Steve Symms told a radio
interviewer that Kitty Dukakis had been photographed "burning an
American flag while she was an antiwar demonstrator during the
'60s." The rumor is totally unsubstantiated, but that has, not
stopped zealots from spreading it. Replied Mrs. Dukakis, "It
untrue, unfounded and there is no picture." Said Dukakis, in
obvious frustration and fractured syntax: "I find oneself in the
position of denying nonexistent facts."
</p>
<p> The Republican strategy is to keep Dukakis on the defensive
by attempting to shatter his sphinxlike composure. Republicans
complain that Dukakis is hiding his liberal record behind a vague
platform. If the G.O.P. can keep up the pressure, explains a
Bush strategist, "you may just see a Michael Dukakis you don't
like. He is talking in nice pictures under false pretenses, and
we're not going to let him get away with that." Moreover, Bush
must overcome a negative image with a third or more of the
electorate--and what better way than to stick Dukakis with
some negatives of his own?
</p>
<p> But the efforts to impugn Dukakis' patriotism are part of a
larger, time-tested Republican theme: to portray the Democrats as
the inheritors of intellectual doubt and malaise, the party that
is soft on defense, that perceives America as being on a long,
slow decline. The Republicans, by contrast, have successfully
cast themselves as the party of stand-tall patriotism and
vigilant anti-Communism. As the hawkish Republican Congressman
Newt Gingrich of Georgia put it, "If this election is between
George Bush and someone who is more liberal than George McGovern,
we win. If it's an election between two competent leaders, we
lose."
</p>
<p> The Pledge of Allegiance issue is the product of Bush's
opposition research team. In 1977, during Dukakis' first term as
Governor, the Massachusetts legislature passed a bill requiring
teachers to lead their classes in the pledge each day. Following
standard state practice, Dukakis sought an advisory ruling on the
bill from his attorney general as well as the state supreme
court. Both found the bill unconstitutional: the landmark 1943
U.S. State Board of Education v. Barnette held that requiring a
student to recite the pledge under the threat of expulsion
violated the Constitution's guarantee of freedom of speech and
worship.
</p>
<p> Dukakis' veto was overridden by large margins in the
legislature, but the state attorney general ruled that the law
was "unenforceable." As in most states, the pledge is still
recited in Massachusetts elementary schools on a voluntary basis.
"Of course, the pledge is taken all the time in Massachusetts,"
Dukakis said last week. "We take it in ceremonies and everything
else. I encourage schoolchildren to say the Pledge of Allegiance...That's
not the issue, and the Republicans know it."
</p>
<p> Bush professes not to buy Dukakis' explanation for his veto.
"Let's face it," the Vice President said to a cheering crowd in
Los Angeles, "my opponent was looking for a reason not to sign
that bill, I would be looking for a reason to sign that
legislation." Bush implied that Dukakis intended to prevent
Massachusetts students from reciting the pledge, which was
clearly not the case. He then added, "It's very hard for me to
imagine that the Founding Fathers--Samuel Adams, John Adams and
John Hancock--would have objected to teachers leading students
in the Pledge of Allegiance to the flag of the United States."
</p>
<p> It is hard to imagine the Founding Fathers being concerned
with the pledge at all, since it was written 116 years after they
penned the Declaration of Independence. The original 22 words of
the Pledge of Allegiance were drawn up in 1892 as a promotional
vehicle for a Boston magazine called Youth's Companion. Composed
by a staff writer for the weekly publication, which normally
featured morally uplifting anecdotes for young readers, the
pledge was intended for recital at ceremonies marking the 400th
anniversary of Columbus' discovery of America. According to the
official program distributed by the magazine, students first
acknowledged the Stars and Stripes with a military salute. then,
"the right hand is extended gracefully, palm upward, towards the
Flag, and remains in this gesture til the end of the
affirmation."
</p>
<p> The pledge caught on, and by World War I it was routinely
recited in public schools. In 1924 the words "my flag" were
amended to "the flag of the United States of America." The formal
stiff-arm salute was discontinued in 1942 by an act of Congress;
its similarity to the Nazi gesture may have been a contributing
reason. In 1954 Congress added the words "under God" after "one
nation."
</p>
<p> Although the pledge has seeped into the popular imagination
as a paean to patriotism, religious groups such as Jehovah's
Witnesses, who are forbidden to swear secular oaths, have
repeatedly gone to court to keep it from becoming a mandatory
ritual. In 1972 a federal appeals court ruled that an upstate New
York teacher had a right to refuse to participate in the pledge
in her classroom. "Patriotism that is forced is a false
patriotism," Judge Irving R. Kaufman wrote, "just as loyalty that
is coerced is the very antithesis of loyalty."
</p>
<p> Kaufman's argument no doubt appeals to Dukakis' belief in
what the Founding Fathers stood for, as well as his sense of
legal nicety, but Bush's aides believe they have struck a vein of
patriotic gold with the issue. "It's a winner for us," says Chief
of Staff Craig Fuller. "If Dukakis wants to debate the Pledge of
Allegiance with us, we're happy to oblige." In the sound-bite
brouhahas of a presidential campaign, the dispute over
definitions of patriotism has hardly been edifying, and hardly
the stuff of a significant national dialogue.
</p>
<list>
<l>October 3, 1988</l>
<l>One Flag Too Far</l>
</list>
<p>On the defensive, Dukakis tries a new tactic: substance
</p>
<p>By Margaret Carlson. Reported by Michael Riley with Dukakis
and Alessandra Stanley with Bush.
</p>
<p> Five weeks after the Republican Convention, the public can
be certain of two things about George Bush: he loves the flag,
and he believes in pledging allegiance to it every morning. But
some voters may wonder what Bush would do with the rest of his
day if he became President. Basking in Old Glory, as he has since
the G.O.P. convention, the Vice President turned up at a flag-
making factory in Bloomfield, N.J., last week to pose before a
Stars and Stripes so large it put the producers of Patton to
shame. "Flag sales are up, and America is doing well," Bush
declared. It was perhaps his most substantive remark in a week
that was notably short on ideas or proposals.
</p>
<p> Michael Dukakis, likewise, has hardly elevated the level of
debate this year with his tiresome mantras, like "Good jobs at
good wages." But, trailing in the polls on the eve of last
weekend's debate, he took the advice of his handlers and began to
fight Bush's symbols on a virgin battleground: substance. In
speech after speech Dukakis fleshed out proposals that had
remained hopelessly vague during months of campaigning: on
expanded health coverage for uninsured workers, on prenatal care,
on childhood inoculations. Coming on the heels of earlier
proposals for tuition loans, industrial development and defense
policy, they brought some beef to Dukakis' flaccid message. In
strong performances at sites chosen, of course, with the nightly
news in mind, Dukakis challenged Bush: "I have a question for Mr.
Bush," he said at one stop. "Don't you think it's about time you
came out from behind that flag and told us what you intend to do
to provide basic health care for 37 million of our fellow
citizens?"
</p>
<p> Juxtaposed on the news against Dukakis at the bedside of
newborns, Bush's Stars and Stripes extravaganza began to look
forced. The contrast was not lost on Republicans. It generated
the hope that substance might find its way into the campaign to
compete with the empty slogans and tasteless nativism that have
dominated the dialogue so far. Reflecting the views of some
fellow Republicans, political analyst Kevin Phillips said last
week that the Vice President's cultural-attack themes "have
gotten tinny and repetitious, and are losing steam." The Bush
campaign admitted as much. Said a ranking aide: "It's fair to say
we went one flag too far."
</p>
<p> For all his newfound enthusiasm for substance, Dukakis has
yet to address seriously some of the biggest issues of all: how
he would narrow the federal deficit and how he would pay for new
programs without raising taxes. But on the issues he did choose
to discuss, Dukakis displayed uncharacteristic style and
imagination, not to mention greater candor about the activist
role Government would play. After a bad beginning with his
Charlie-Brown-Goes-To-Tank-School effort two weeks ago, the
wooden Governor seemed finally to be getting the hang of
political theatrics. Beginning his week at the, yes, Camelot
Hotel in Little Rock, Dukakis turned Kennedyesque with the help
of J.F.K. speechwriter Theodore Sorensen. With classic touches,
Dukakis described an America "with new horizons to reach and new
frontiers to conquer," possible only if Americans are willing to
make sacrifices for their country.
</p>
<p> Dukakis announced his expanded insurance proposal to a
cheering nurse-packed auditorium at Western Kentucky University
in Bowling Green. A similar bill before Congress would require
employers to insure all their workers, paying 80% of the
estimated $1,300 in yearly premiums, with the employees paying
20%. Although it calls for no new taxes, the plan is not free.
Employers will have to pay more in benefits, consumers may find
the cost passed along to them in the prices of goods they buy,
and the Government may have to subsidize the premiums. Expanded
coverage especially troubles small businessmen with a
preponderance of low-wage workers, since health insurance costs
as much for a $20,000-a-year employee as it does for a $100,000
one.
</p>
<p> The proposal will no doubt fuel the G.O.P. charge that
Dukakis is an overly idealistic, free-spending liberal. But
Dukakis did not shrink from the notion that it costs money to
help those in need, that some ideals are worth paying for. He
invoked his late father, a physician, to make his point: "When
Americans get sick, the first question they hear will be the
question my father used to ask: not 'How can you pay?' but
'Where does it hurt?'"
</p>
<p> For his proposal on prenatal care, Dukakis went to Brigham
and Women's Hospital in Boston with his daughter-in-law Lisa, who
is five months pregnant. Medical care for expectant mothers not
covered by insurance or Medicaid will cost tax dollars--about
$100 million. This is much less, Democrats argue, than what it
costs to care for infants born prematurely, seriously underweight
or with birth defects. The three-year-old Massachusetts Healthy
Start program has treated about 16,000 women and helped reduce
infant mortality 14%.
</p>
<p> At the same time Dukakis has become more forthcoming; he has
learned how to respond quickly to G.O.P. assaults. When Bush
traveled to Boston last week to surround himself with policemen
and attack Dukakis for Massachusetts' prisoner-furlough program,
Dukakis retorted with his own clot of men in blue on the lawn
outside his statehouse. Ron DeLord, president of the 8,000-member
Combined Law Enforcement Associations of Texas, pointed out that
local police efforts had received no leadership and little
financial support from the Reagan Administration. In the battle
of blue knights, the Democrats could claim a draw.
</p>
<p> Going toe to toe in the sound-bite war and clogging the
airwaves with program-heavy speeches, Dukakis hopes to force Bush
out from behind his symbols. The week before, in Findlay, Ohio,
Bush had presaged his flag-factory appearance by noting how much
Stars and Stripes sales were up in this country. In that speech
he used the word America 31 times in 15 minutes, once every 30
seconds.
</p>
<p> At other times last week Bush came close to substance,
although it was sometimes hard to hear above the din of his
carping. Hidden inside his flag-factory speech were echoes of the
"gentler, kinder nation" themes he alluded to in his eloquent
convention acceptance speech, of his belief that prosperity is
empty without a sense of purpose. Bush spoke of being haunted by
poor, inner-city children. "They're waiting," he said, "and we've
got to help."
</p>
<p> Yet beyond vague expressions of concern, Bush has yet to say
what he would do about infant mortality, homelessness and other
social problems that blight the lives of inner-city children.
Data released by the Federal Government last month show that
22.8% of children under six years old were living in poverty in
1987; for minority children, the rate was worse. The Vice
President, said his press secretary Sheila Tate, "does not have a
tenpoint program for some new social program. He thinks the
presidency could be used as a bully pulpit to encourage people to
be more involved with other people's pain."
</p>
<p> As with Jimmy Carter's flawed Rose Garden strategy in 1980,
there is a limit to how much a flag can protect a candidate. Bush
may soon find that voters who cheered the first, the second and
even a third time are waiting, arms at their sides, for him to
run something up the pole worth saluting.
</p>
</body>
</article>
</text>